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FOR THE RECORD – In the first ‘Hugh’s Chicken Run’ programme last night Hugh Fearnley-Whittingstall claimed that when he asked poultry farmers for access to an intensive farm “they wouldn’t let me any closer than the end of a phone.” This is untrue.

In the week when celebrity chefs Jamie Oliver and Hugh Fearnley-Whittingstall will be putting chicken production under the microscope, leading poultry producer Lloyd Maunder Ltd. is challenging consumers to change their shopping habits and buy the highest welfare chicken they can afford.

TV chef Hugh Fearnley-Whittingstall has been accused of misleading viewers in a controversial series about chicken farming.

Man with a mission: Oliver believes he has a responsibility to educate the public about food

Andrew Maunder and Hugh Fearnley-Whittingstall contribute to the debate about Chicken.

Two of the region's leading meat businesses have added their voices to the debate over chicken welfare.

BRITISH poultry farmers will need to see prices increase if they are to meet the growing public demand for improved welfare standards, according to industry leaders.